This is a post for The BossLady Blog Tour – dedicated to The Bead Effect project, developed by Kimberly Riggins to nurture collaboration among women business owners.

To say I’m thrilled to be a part of this tour is an understatement. It was an honor to have Kimberly hand-select me as one of her 12 powerhouse “bossladies.”

So what is a BOSSLady?

For me, being a BossLady is taking a stand—for myself. It’s about washing myself clean of co-dependencies, recommitting to my dreams and believing that I can lead the way to my own financial bliss.

It took me years to align with my BOSSLady, who I so often refer to as my inner Empress.

She responds, rather than reacts. She’s an effing lady and also an untamable wild woman. She melts into her femininity; doing business from her brilliance but staying centered in her breath, hips, and heart.

And when it comes to her business and her brand…it’s pretty much the same. She stays grounded, connected to herself + owns her stuff!

Here are 3 Ways you can Channel your Inner BOSSLady into your Brand:

Embody Your Unique Bliss

If you are a Personal Brand, then YOU are your brand. And everything you put out into the world MUST have YOU in it. Think of your brand as a texture, color, flavor, and perhaps some luminous light. Add to that your passions, your pleasures and some good old-fashioned fun.

Now how does that get expressed visually and message-wise?

Let’s say you are a raw foods teacher who loves to skate the boardwalk? But you don’t live near the beach. Who cares? Channel your inner BOSSLady by grabbing your green drink and film yourself roller-skating around the kitchen!

Or maybe you love to belly dance? Why not get all decked out in your garb, grab a video camera and create a welcome message you can splash across your homepage. (That’s what I did.)

Bypass Your Competition & Stop Comparing Yourself

I had to totally ditch the idea of being “in competition” with others in my industry. It kept me playing small and it stopped me from stepping into my entrepreneurial BOSSLady.

Since there is a lot of noise on the web, your strategy is simple… be so unapologetically yourself that you’re infectiously standing out above the cookie cutter brands and stepping up as the crème de la crème!

Think about it…did you ever hear competition toted as a good thing? I think its a bit of poppycock. We are in this together. Sure, we all want to be successful but not at the cost of someone else’s demise. I believe we could be even more successful if we helped our fellow BOSSLadies out, don’t you?

But I also know its not that easy and sometimes we compare ourselves to others in our industry. I’ve fallen into that trap too but I can tell you this…it has never served me well. I ended up losing my voice and sounding like a rent-a-copy of someone else. That never feels good. So tune into your mission, keep your eyes on the prize and do your own thing. Tap into your BOSSLady and express the heck out of it!

Face Your Fears & Have Some Patience

I think one of the best tactics you can use to market your brand is to take some risks. BOSSLadies face their fears and do the uncomfortable anyway. Why? Because in order to grow, you must be willing to take that next step.

But recognize that you move at your own pace. Be patient with yourself. BOSSLadies aren’t looking to become overnight successes. They are looking for longevity. And consistency.

Whatever you put out there…remember to always be YOU and have some FUN. BOSSLadies never forget that!

Check out yesterday’s article by the alluring Alana Sheeren HERE

And TOMORROW? Stay tuned for BossLady awesome Amber Campion’s words of wisdom!

With Golden Light,

Lucinda Rae